An internship report on “Merchandising process of Connor International Limited”
Mahmud, Md. Nasir Al
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The ready-made garments RMG sector emerged in late 1990s and from then it is the most emerging sector for export product of our country. Lower production cost is our main competitive advantage. So far Bangladeshi garments are dependent on USA and EU markets. In 1976 the RMG export was only 0.001 percent of the total export of Bangladesh. In 2006 it rose to 77 percent of the total export. Buying house of ready-made garments has developed with the growth of garment export of our country. The idea of buying house is developed to perform the marketing activities of garment industry. The industry is growing and it is the most emerging industry in our country. Cheap labor, withdrawal of quota facility is its main strength and increasing worldwide demand is its opportunity. Connor International Limited is a hundred percent export oriented knit composite compliance factory. Its goal is to provide its clients with a high quality product that meets their quality expectation. The key functional departments are merchandising sampling commercial, accessory supply, production and distribution. It has its own manufacturing factory with skilled human power and has some permanent buyers which are its key strength. Employee instability is its main weakness and increasing competition is its main threats. The activities of buying houses are a sequential process. Their activities starts from searching the buyers and end up by follow up distribution. This industry plays an important role in the development of Insurance sector, shipping business and others.
- Project Report of BBA