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dc.contributor.authorNasrin Shah, Naaz
dc.contributor.authorTasnim, Fariha
dc.date.accessioned2012-11-12T07:40:12Z
dc.date.available2012-11-12T07:40:12Z
dc.date.issued2008-12-01
dc.identifier.urihttp://hdl.handle.net/20.500.11948/665
dc.description.abstractThe objective of this paper is to examine the marketing pattern of a leading powder spice ‘Radhuni’ offered by Square Consumer Products Ltd. (SCPL) in Dhaka city. The research focuses on procurement of raw materials, distribution channel, pricing, promotion activities and customer opinion regarding ‘Radhuni’ powder spices. The study revealed that SCPL market their product at premium price due to the quality features of ‘Radhuni’. 56 percent of consumers opined that Radhuni spices powders are very good in quality. The study suggests that SCPL should consider value based pricing instead of cost based pricing and SCPL should go for field survey to find out consumer’s opinion which in turn help them to maintain leadership position in spice powder market of Bangladesh.en_US
dc.language.isoenen_US
dc.publisherDaffodil International Universityen_US
dc.subjectSCPL (Square Consumer Product Ltd.), ‘Radhuni’ spices powder, Consumers’ Opinion, Marketing Pattern and practice, Product quality.en_US
dc.titleMarketing of Spice Powder in Dhaka City A Case Study on Square Consumer Product Ltd.en_US
dc.typeArticleen_US


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