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    An Integrated Protection Framework to Preserve Consumers’ Rights and Responsibilities in Bangladesh 

    Md. Shahriar, Akter; Fatima, Johra Kayeser (Daffodil International University, 2007-07-01)
    Consumers are the nucleus of all marketing activities as they dictate the market mechanism. But these consumers in developing countries are victim of deprivation of their basic rights due to unawareness of their ...

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    AuthorFatima, Johra Kayeser (1)Md. Shahriar, Akter (1)Subject
    Consumerism, Enlightened Marketing, Integrated Protection Framework (1)
    ... View MoreDate Issued2007 (1)

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