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  • Newspaper Marketing in Bangladesh: A Case Study on the Prothom Alo 

    Reza, Syed Maruf; Iqbal, Mohammed Masum; Uddin, Mohammad Riaz (Daffodil International University, 2006-07-01)
    Newspaper has become a part of any modern society. This is one of the most important consumer products of our daily life. Like all other consumer goods newspaper industry requires some special marketing efforts. The main ...