Now showing items 1-2 of 2

  • Life Insurance Marketing in Bangladesh 

    Reza, Syed Maruf; Iqbal, Mohammed Masum (Daffodil International University, 2007-07-01)
    Insurance, which is called unsought product in marketing, is defined as a co-operative device to spread the loss caused by a particular risk and life insurance is explained as the contract, whereby the insurer in ...
  • Newspaper Marketing in Bangladesh: A Case Study on the Prothom Alo 

    Reza, Syed Maruf; Iqbal, Mohammed Masum; Uddin, Mohammad Riaz (Daffodil International University, 2006-07-01)
    Newspaper has become a part of any modern society. This is one of the most important consumer products of our daily life. Like all other consumer goods newspaper industry requires some special marketing efforts. The main ...