Now showing items 1-3 of 3

  • Consumers’ Opinion about Mass Customization in Dhaka City 

    Iqbal, Mohammed Masum; Jui, Rokeya Parvin; Gurung, Hemanta Bahadur (Daffodil International University, 2006-07-01)
    “Mass customization” is an important strategic approach where elements of the marketing mix are individualized for each customer. This article describes an empirical study in which 200 consumers who lived in Dhaka city ...
  • Credit Card Market in Dhaka City: An analysis of the Issuers, existing card holders and merchants 

    Debnath, Nitai Chandra; Gurung, Hemanta Bahadur (Daffodil International University, 2008-12-01)
    Information technology (IT) has changed most of the functions in banking business. Now-a- days, most of banking activities are being conducted based on electronic banking. E-banking such as the use of credit card has ...
  • Prospects of Super Market Concept in Dhaka City 

    Gurung, Hemanta Bahadur; Rahman, Masud Ibn; Chowdhury, Tamzid Ahmed (Daffodil International University, 2006-07-01)
    With over twenty super markets that follow the theme of arranging all kinds of products under one roof for the consumers operating in full swing, the shopping style of city dwellers has changed dramatically. These super ...