An analysis of the marketing activities of grameen bank: A study on Mirpur branch
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Marketing strategy is an analysis, planning, implementation, and control process designed to satisfy customer needs and wants by providing superior customer value. Every marketing strategy is unique, but if we abstract from the individualizing details, each can be reduced into a generic marketing strategy. There are a number of ways of categorizing these generic strategies A marketing strategy is the most effective when it is an integral component of corporate strategy, defining how the organization will engage customers, prospects and competitors in the market arena for success.
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