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  • Efficiency of SMS Marketing in Developing Countries: Bangladesh Case Study 

    Mahmud, Imran; Rawshon, Shahriar; Munim, Fazle (SSRN, 2011-06-21)
    SMS - Short Message service is commonly used by the all mobile users in the world. This service is now one of the best media for promotion of the product and services. This paper focused on the best use of the SMS to make ...