Now showing items 21-23 of 23
Why are they so addicted? : modeling online games addiction behavior among university students
Despite online game playing becomes a trend, very little is known about the factors that causes online game addiction. Likewise, limited research focused on influence on theory of planned behavior, social interaction and ...
Influence of cognitive style on mobile payment system adoption: An extended technology acceptance model
(IEEE Xplore, 2016-05-30)
The aim of this study is to investigate the factors that affect consumer mobile payment system adoption in the context of Bangladesh. To do so, we integrated technology acceptance model and cognitive style theory. We ...
Efficiency of SMS Marketing in Developing Countries: Bangladesh Case Study
SMS - Short Message service is commonly used by the all mobile users in the world. This service is now one of the best media for promotion of the product and services. This paper focused on the best use of the SMS to make ...