An Internship Report on Marketing Mix Practices of Beximco Pharmaceuticals Limited
YOUSUF, SHIHAB BIN
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The report is divided into the following five parts- Introduction, Organization Overview, Marketing Mix Practices of Beximco Pharmaceuticals Limited, SWOT Analysis and Conclusion. Introduction section deals with some elementary issues regarding the background and the process of preparing this report. The next section following the introduction helps to know the brief history of Beximco Pharmaceuticals Limited. Further, it focuses on the services provided by Beximco Pharmaceuticals Limited. Third section of this report is about job where I am doing my internship program for three months. It focuses on my work in this period. Marketing Mix Practices is major part of this report. Marketing Mix Practices include how Beximco Pharmaceuticals Limited operates their Marketing operation in their day by day. Next section is SWOT analysis which includes strengths, weaknesses, opportunities and threats of the Beximco Pharmaceuticals Limited. Final section shows findings, suggests some areas of perfection and draws a conclusion. The marketing mix refers to the set of actions, or tactics, that a company uses to promote its brand or product in the market. The 4Ps make up a typical marketing mix - Price, Product, Promotion and Place. However, nowadays, the marketing mix increasingly includes several other Ps like People, Process, and Physical environment as vital mix elements. The tools available to a business to gain the reaction it is seeking from its target market in relation to its marketing objectives. 7Ps – Price, Product, Promotion, Place, People, Process, Physical environment. Traditional 7Ps extended to encompass growth of service industry Product is the core of all marketing activities. There are two types of organizations according their product. Some organization‟s core product is goods on the other hand some organization‟s core product is service. In the pharmaceuticals market of Bangladesh, there is not much price differentiation, in general, among the different companies due to the highly competitive nature of the industry. Whatever price differentiation is there, it is between the multinationals and the national companies. It is due to the fact that the multinationals charge a premium price for their product.
- Journal of law