Food and beverage marketing in Bangladesh: A study on ACME Agrovet and Beverage
ACME Group a renowned business organization in Bangladesh. They produce various types of consumer products. Today, ACME Agrovet & Beverage is growing manufacturer for processed foods & beverages in Bangladesh. Internationally standardized state of the art technology with stringent quality control and assurance system is being used and monitored through entire stage of production process. Their mission is distributing quality foods at reasonable price for better living worldwide. They produce various types of consumer products, such as: juice, Drinking Water, Premium Gold Tea, ACME Spices. They use marketing Mix, because they want to develop the products and want to capture the market very rapidly by their product. They use two flavors for Top juice, such as Mango and orange flavor. They use two (2) types of pack for Top juice. They use non- returnable paper pack (known as slim pack). The size of Top juice is 200 ml. They follow pre- paid system for payment from the distributor. The distributor pays the money in the Head office and then the company reached the products to the distributor. They offer free transportation to the distributor. The company also offers logistic support to the retailer. Top juice coverage all over the Bangladesh. . For ACME Agrovet & Beverage, there are different target markets for different products, Juice 150, 250 and 1000 ml have different target markets. Same goes with water and Tea. They use television & radio advertisement, billboard, add on newspaper, wall writings, exhibition, participating in fair for promotion of Top juice. The company also uses free offer, coupon offer, and scratch card offer for increasing sales. They think the customers are satisfied with Top juice and it keeps vital role in customer solution. The organization use multi- market strategy to capture all the market. ACME Agrovet & Beverage expect both higher sales and higher market share from multi market strategy. The organization use product-positioning strategy. Top juice is best in its quality, flavor & test.
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